Homepage Framework
How we aligned all teams to have a win-win solution for a dynamic homepage at Agoda
My Role
End to end research, design proposals, alignment with al consumer facing & supply teams, communicating and enforcing the framework for the entire org
Teams
Design, Product and Tech
Everyone wants to be seen on the Homepage!
All teams have their own KPIs and roadmaps. Its an age-old problem that all product companies have to tackle, and so do we!
Trigger
532930 'New!' badges on Agoda's homepage
As the owner of the homepage, we wanted to make it better and remove these badges. If everything is screaming for the user’s attention, nothing is really getting it.
What next?
I led discussions with design and product stakeholders from all funnels regarding cleaning up the ‘new’ badge
Based on the recency of the funnels and future business goals, the conclusion was:
🚧 Working on updating the documentation. Please revisit again!